AFR: What is As Filthy Rags?
Two distinct clothing brands (Purpose & Prafetic) that launched on two separate coasts (Portland/New Jersey) merged to create As Filthy Rags! So what about the name, what is it’s significance?
The concept for our name derives from the very familiar prophetic utterance of Isaiah, “But we are all as an unclean thing, and all our righteousness are as filthy rags; and we all do fade as a leaf; and our iniquities, like the wind, have taken us away (Isa 64:6). Our brand name calls/demands us to recognize that everything we do as believers in Christ that is done apart from Christ, not done totally unto Him and done through His power is as valuable to Christ as filthy rags, or a mistral garment. Even if it is esteemed by men, complimented and exalted; in the eyes of our Savior, it’s simply a filthy rag. Only in Christ are we made clean, and our offerings pleasing unto God.